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Wednesday, August 12, 2009

Are Magazines Dead?: Celebrity Topic


John Koblin's article "The Gilded Age of Condé Nast is Over" in The New York Observer suggests that the print industry is about to have its death certificate inked. One of Koblin's most important observations? Vanity Fair editor Graydon Carter now eats in the Condé Nast cafeteria.

An insider told the journalist: "I saw Graydon in the cafeteria this week! In all my years here, I've never seen him in my life there. He was behind me in the line at checkout with his little swipe card! He was milling around uncomfortably with the commoners."

The cafeteria? Who eats in the cafeteria? We'd rather eat a soggy homemade tomato sandwich in a bathroom stall peppered with our very own tears than eat in the AskMen.com cafeteria... We're kidding. Isn't the fact that the idea of eating in a cafeteria is somehow below someone a little sad? Even Angelina Jolie and Brad Pitt aren't ashamed to go to McDonald's, so why is it such a big deal for a magazine editor to hold a tray and say: "Can I have a little more ketchup please?" Have we maybe blown the whole idea of an editor out of proportion and allotted them more cultural significance than they actually deserve?

Forget about the cafeteria. The real sign the magazine industry is probably over? Michael Jackson and Farrah Fawcett will grace two separate covers of Vanity Fair's September issue. Not to piss on anyone's ashes, but isn't that a little weak? When an A-list magazine chooses to use existing artwork as opposed to doing their own cover shoot for the September issue, it's a sign that the industry might indeed be falling apart. But maybe the death of print isn't the worst thing? We don't mean to come off as tree huggers because we love a coffee in a paper cup as much as the next guy, but maybe it's time to rethink the way we cover pop culture? Should we let magazines be a thing of the past, or is the tangibility of the object itself something we still value?

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